SESTRA BRANDING GUIDLINES

When promoting SESTRA, you must adhere to the following guidelines across all materials, including marketing content, advertisements, websites, articles, and print media.

GUIDELINES

Technical description

The Sestra logotype combines a rounded square icon with an abstract “S” and a bold geometric wordmark to create a clean, highly legible mark optimized for digital environments.

Sestra logotype

Philosophical meaning

The rounded square represents a protected space or secure vault, while the inner “S” symbolizes safe, private sessions within that boundary.

Spatial Clarity

To preserve legibility and impact, always keep a minimum clear space of 32 px around the SESTRA logo and icon, free from text, images, or other graphic elements.

Sestra spatial clarity

Logo Don'ts

Keep the SESTRA logo unchanged: no distortion, color edits, filters, outlines, shadows, rotation, cropping, or busy/low-contrast backgrounds.

Sestra logo don'ts

Brand Colors

Primary brand color: Sestra Green #08CB00. Use it for accents, CTAs, and brand marks; pair with Midnight (#132440) for contrast.

Sestra Green

#08CB00

Assets

Use these approved logotypes and marks. Stick to Sestra Green (#08CB00) and Midnight (#132440) on light backgrounds.

Sestra Main Logo

Sestra Main Logo

Sestra Main Logo Text

Sestra Main Logo Text

Sestra Main Logo White

Sestra Main Logo White

Sestra Logo Text White

Sestra Logo Text White

Fonts

Sestra typography pairs Falcon for headings and calls-to-action with Space Mono for paragraphs and UI text. Download the font kits below.

Falcon

Headings / CTAs

Use for hero titles, section headings, buttons, and emphasis.

Space Mono

Body / Paragraphs

Use for body copy, captions, and UI labels.